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Channel: Cars.com DealerADvantage » Internet Marketing
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Cars.com Reaches 1 Million Dealer Reviews, Offers Enhanced Site Experience to...

Cars.com announced today it has received more than 1 million consumer-generated online reviews since the site feature first launched just four years ago. "We're proud to reach 1 million reviews for our...

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Millennials Quick to Connect with Independent Research Sites

Contrary to the common misconception, Millennial consumers are very much interested in purchasing vehicles. In fact, they now account for a larger percentage of U.S. new-vehicle retail sales than Gen X...

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6 Smartphone-Friendly Best Practices To Increase Your Dealership’s Show Rate

For a long time, dealers and their sales teams only had to remember three words when they picked up the phone: “Get ‘em in.” Looking for a price? Come on in. Need more information? Give us a visit....

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Insight of the Week: Mobile Email Clicks With Consumers

On the elevator, between commercials, while walking the dog – at every pause, mobile-savvy consumers have an opportunity to reach for their devices and dive into their inboxes. A rising trend,...

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Between the Lines: Why It's Important to Read Every Customer Inquiry

Between working the showroom floor, handling paperwork and keeping up with other dealership responsibilities, finding time to give your full attention to each and every text message, email and chat...

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Insight of the Week: Shoppers Ditch the Dealership When Trading In

New-car sales are red hot this year; however, many dealerships still feel the pinch when it comes to acquiring used-car inventory. A missed opportunity, one of the biggest pools of quality...

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A New Approach to Acquiring Used-Car Inventory

If you’ve been to your local auto auction lately, you know one thing for certain: Acquiring quality vehicles isn’t as easy as it used to be. Margins are compressed, and demand for clean, sellable cars...

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How to Work Against the Clock to Drive Showroom Traffic

Whether it’s a countdown of days until the end of the month or minutes needed to reply to an inbound email, in automotive, the clock is always ticking. When communicating with customers, timeliness...

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Insight of the Week: U.S. Vehicle Ownership at an All-time High

More than halfway through the year, auto sales are booming – consumers everywhere are making the choice to upgrade their cars and trucks. But while 17 million new vehicles are expected to roll off...

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Let’s Chat: How to Stay Flexible When Communicating with Mobile Shoppers

All things being equal, most dealerships prefer to have potential customers contact them on the phone or submit an email lead before visiting the showroom - and it's obvious why. Connecting directly...

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